10 February 2012

Global Marketing Network Appoints Technology ‘Czar’

8 February 2012 - Original release here


Global Marketing Network Appoints Technology ‘Czar’

Global Marketing Network, the Global Accreditation Body for Marketing Professionals, has today appointed Craig Cockburn to the GMN Global Advisory Council as its Special Advisor for Digital Engagement, further strengthening its capabilities in this critical area of business.

Said GMN’s Chief Executive, Darrell Kofkin, "Marketing Professionals recognise that market and technology factors are two of the most powerful external forces that drive increasing levels of complexity but also opportunity over the next five years. We plan to make significant investments in our website, digital and social media platforms over the next 12 months to provide our members with increasing levels of service and professional development support.

Kofkin continues. "With our recent acquisition of the MyMarketingLife Community on Viadeo, the agreement we have entered into with Kogan Page to develop a free-to-download multi-platform App providing 24/7, ‘one-click’ access to some of the world’s leading voices from the world of marketing and a growing need to support the implementation of our digital strategy, we are delighted that Craig has agreed to join GMN at this time."

Craig has over twenty years’ experience of designing, delivering and implementing wide ranging digital projects for both private sector and UK Governmental clients including The Cabinet Office, Aviva Insurance, Axa Wealth, News International and Tesco. Most recently Craig was a Principal Consultant for the UK Government’s Department of Work and Pensions’ award-winning Agile programme. He is currently working with The John Lewis Partnership.

Says Craig Cockburn of his appointment, "It is a very exciting time to be taking up this most prestigious appointment with Global Marketing Network. I am delighted that GMN has appointed me as its Special Advisor for Digital Engagement and I am looking forward to being able to contribute to its digital strategy and the development of its ground-breaking app, designed to support the development of the Marketing Profession worldwide."

GMN and Kogan Page launch the new Marketing app this Spring. To find out how to receive an exclusive invitation to the launch and be entered into a prize draw to win an iPad2 visit http://www.gmnhome.com/

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